Do It Alone, or Use a REALTOR®?

Questions to ask yourself

Will you really 'save' the commission? Buyers who see a 'for sale by owner' home imagine that fee going into their pocket, not yours.

Are you familiar with real estate law? It's complex and ever-changing — one wrong move and a deal falls through, or a lawsuit follows.

How many buyers will you reach? Selling takes more than a sign — you'll have no inside access to realtor.ca/MLS® to expose your home.

Do you have the time? Promoting a home is a full-time job — taking calls at any hour and screening whether callers are even qualified.

Do you know the market well enough? Do-it-yourselfers often guess the price, going too low (leaving money behind) or too high (driving buyers away).

What about your selling and negotiation skills? Emotions run high when money's on the line; a REALTOR® keeps it professional and keeps deals on track.